Leonard J. Parsons
Books
- Market response models
- Market response models
- Marketing Management
- Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'
- Marketing management
- The impact of advertising on the aggregate consumption function
- Marketing management
- Setting advertising appropriations: decision models and econometric research
- Marketing models and econometric research
- Using microcomputers in marketing
- Marketing models
Author data: Open Library