Jacob Jacoby
Books
- Comprehension and Miscomprehension of Print Communication
- Theory Construction and Model-Building Skills, Second Edition
- Perceived quality
- Perceived Quality
- Brand loyalty
- The miscomprehension of televised communications
- Consumer response to price
- Personal selling
- The fundamental conceptual and empirical framework for a behavioral process technical
- The comprehension and miscomprehension of print communications
- Handbook of Questionnaire Construction
Author data: Open Library