Marketing Science Institute
Books
- Effects of television advertising on children and adolescents
- The strategic marketing implications of consumerism
- Services marketing
- Business buying behavior
- 2001 report summaries collection
- Consumerism at the crossroads
- The Super-store
- Managing customer relationships
- Communicating with industrial customers
- Young scholars program
- Simulated shopping trips in retail image research
- Integrating mechanisms for marketing and R&D
- Selection and clustering of image dimensions
- MSI, a perspective at twenty years
- 1999 report summaries collection
- Ready, set go!
- Ten lessons for improving service quality
- Psychographics in department store imagery
- 2002 report summaries collection
- 2000 Report summaries collection
Author data: Open Library