Richard P. Bagozzi
Books
- Routledge Companion to Marketing Research
- Principles of marketing management
- Advanced methods of marketing research
- Will and economic behavior
- Sales Management
- Toward a general theory for the explanation of the performance of salespeople
- Representing and testing organizational theories
- Sales management--new developments from behavioral and decision model research
- Principles of marketing research
- Causal models in marketing
- Recall, recognition, and the measurement of memory for print advertisements
- Philosophical and radical thought in marketing
- Marketing in the 80's
- The social psychology of consumer behaviour
- Marketing-Management
- Routledge Companion to Modern Marketing Research
- Marketing management
- Advances in Communication and Marketing Research
Author data: Open Library