Jochen Wirtz
Books
- Human-Agent Orchestrator
- Services marketing
- Essentials of Services Marketing
- Services Marketing, Global Edition
- Perspectives from Asia
- Pricing Services and Revenue Management
- Positioning Services in Competitive Markets
- Intelligent Automation
- Intelligent Automation : Welcome To The World Of Hyperautomation
- Building a World-Class Service Organisation
- Complaint Handling and Service Recovery
- Rules of the Service Game
- Services marketing in Asia
- Special Issue from the 4th ServSIG Services Research Conference
- Designing Customer Service Processes
- Managing People for Service Advantage
- Designing Service Processes
- Services Marketing in Asia
- Winning in service markets
- Balancing Demand and Capacity
- Managing Relationships and Building Loyalty
- Crafting the Service Environment
- Revenue Management
- Flying high in a competitive industry
- Developing Service Products and Brands
- Service Marketing Communications
- Improving Service Quality and Productivity
- Understanding Service Consumers
- Automatisation Intelligente
- Service Pricing and Revenue Management
- Understanding the Role of Business Analytics
Author data: Open Library