David Morgan Gardner
1936
Books
- Strategic marketing and management
- A basic bibliography on experimental design in marketing
- A proposed model of consumer behavior for study of energy consumption and other non-repetitive purchase decisions
- Farmers' attitudes concerning soil erosion and its control
- The marketing concept
- Is the price / quality relationship important ?
- Consumerism, a new force in society
- Diffusing marketing theory and research
- Deceptive advertising
- Can deceptive advertising be measured?
- An exploratory investigation of achievement motivation effects on consumer behavior
Author data: Open Library