Randall L. Schultz
Books
- Marketing decision models
- Market response models
- Applications of Management Science, Supplement 1
- Competitive interaction in a regulated market
- The Implementation of management science
- An empirical-simulation approach to competition
- Cases in marketing research
- Implementation and organizational validity: an empirical investigation
- The measurement of industry advertising effects
- A study of marketing generalizations
- Applications of Management Science
- Market response models
- Logical implications of competitive behavior
- A Monte Carlo study of cross-lagged correlation
- A study of promotion and price elasticity
Author data: Open Library