Scott Ward
1942
Books
- Experimentation to improve pretesting of drug abuse education and information campaigns
- Communicating with consumers
- Children learning to buy
- Consumer behavior: theoretical sources
- Learning consumer roles
- Effects of television advertising on children and adolescents
- Adolescent attitudes toward television advertising
- Children and promotion
- Consumer socialization
- Parent under pressure
- Cases in consumer behavior
- The Chosen Ones
- Family influences on adolescent consumer behavior
- What research says about a proposed code on television advertising for children / Scott Ward
- Commercial television and European children
- Bigfoot Hunter
- Children's perceptions, explanations and judgements of television advertising
- Effects of television advertising on children
- Student attitudes toward business and marketing institutions and practices
- The contributions of Raymond A. Bauer to marketing
- Communication research and advertising practice
- How children learn to buy
- Effects of television advertising on consumer socialization
Author data: Open Library