John R. Rossiter
Books
- Marketing Communications
- Visual and psycholinguistic mechanical variables as predictors of starch scores
- Marketing Communications
- Children and television advertising
- Advanced media planning
- Attitude change through visual imagery in advertising
- Advertising and promotion management
- Reliability of psycholinguistic analysis of advertising
- Measurement for the social sciences
- Children's dispositions toward proprietary drugs and the role of TV drug advertising
- Measurement for the social sciences
- Visual communication in advertising
- Advertising communications & promotion management
Author data: Open Library