Leonard L. Berry
1942
Books
- Ten lessons for improving service quality
- Xiang shi jie zui hao de yi yuan xue guan li
- Management lessons from Mayo Clinic
- Die Kunst Kunden zu begeistern. Neun Erfolgsfaktoren für Service der Extraklasse
- Un Buen Servicio Ya No Basta
- Marketing services
- Service quality
- Capture and communicate value in the pricing of services
- Management lessons from Mayo Clinic
- Marketing for bankers
- Financial institution marketing
- Emerging perspectives on services marketing
- Como Descubrir el Alma del Servicio
- Marketing for the bank executive
- On great service
- Servqual, a multiple-item scale for measuring customer perceptions of service quality
- Bankers who sell
- Discovering the soul of service
- Marketing and the social environment
Author data: Open Library