C. Samuel Craig
Books
- Repetition effects over the years
- The Development of media models in advertising
- Spatial diffusion of innovation
- International marketing research
- An experimental approach to the study of diffusion agency establishment processes
- International marketing research
- Personal selling
- The Development of Media Models in Advertising
- The Relationship of advertising expenditures to sales
- Simulating the spatial diffusion of innovation
Author data: Open Library