Gary L. Frazier
Books
- Marketing and Channel Management for Low Brand Equity Firms
- Vertical power relationships in channels of distribution
- Advances in Telecommunications Management Vol. 3
- Advances in Distribution Channel Research
- Effects of intraindustry marketing strategy on the analysis of profitability
- Channel member response to trade programs
- On the measurement of interfirm power in channels of distribution
- Contemporary views on marketing practice
- The impact of equivalent and differential levels of goal attainment on business firm interactions, sentiments, and compatibility
- Marketing Channel Management
- Marketing
- Marketing Counting With Customers
Author data: Open Library