Nigel Piercy
Books
- Marketing Strategy and Competitive Positioning
- Marketing Strategy and Competitive Positioning (6th Edition)
- Online Course Pack
- Marketing Budgeting (Rle Marketing)
- The Management implications of new information technology
- Management Information Systems
- Marketing organisation
- Tales from the marketplace
- Low cost marketing analysis
- Strategic marketing
- Management information systems
- Export strategy, markets and competition
- Marketing budgeting
- Strategic customer management
- The Oxford handbook of strategic sales and sales management
- Export Strategy
- Marketing asset accounting
- Export marketing in the north of England
- Managing marketing information
- Role and function of the chief marketing executive and the marketing department
- Market-led strategic change
- Managing Marketing Information (RLE Marketing)
- Marketing Organisation (RLE Marketing)
- Strategic marketing
- Market-led strategic change
- Management Information Systems (Management & New Information Technology Series)
- Market-led strategic change
Author data: Open Library