John R. Hauser
Books
- Integrating mechanisms for marketing and R&D
- Quality function deployment
- From Little's Law to Marketing Science
- Essentials of new product management
- Application of the "defender" consumer model
- Research, development and engineering metrics
- An Evaluation cost model of evoked sets
- Application of the Defender Consumer Model
- The house of quality
- Theory and Application of Defensive Strategy (Report No. 85-107)
- The Competitive implications of relevant set/response analysis
- The coming revolution in marketing theory
- Design and Marketing of New Products
- Numerical Methods for Nonlinear Engineering Models
- Direct assessment of consumer utility functions
- Metrics to value R&D
- Competitive price and positioning strategies
- From Little`s Law to Marketing Science - Essays in Honor of John D. C. Little
- Competitive advertising and pricing in duopolies
- Theory and application of defensive strategy
- Defensive marketing strategies
- Applying Marketing Management
- Supplemental appendices to: competitive advertising and pricing in duopolies
- Defensive strategy models
Author data: Open Library