Jacob Goldenberg
Books
- Research Contributions of Donald R. Lehmann to Marketing, Volume 6
- Reklamin Sifresini Kirmak
- The primacy of the idea itself as a predictor of new product success
- Creativity in product innovation
- Dentro de la caja
- Creativity in product innovation
- Creativity in product innovation
- Dentro de la caja
- Cracking the ad code
- Resistance to Innovation
Author data: Open Library