Francis Buttle
Books
- Hospitality Marketing, 3Rd Edn
- Systemic consumer production: lessons from family therapy
- Customer Relationship Management
- Is there a role for expectations in SERVQUAL?
- Systemic consumer production
- Customer relationship management
- The co-ordinated management of meaning: a new technology for consumer researchers
- Ethical mapping
- Hotel and food service marketing
- The coordinated management of meaning
- I heard it through the grapevine
- Retail space allocation
- Does ISO 9000 work?
- Customer attachment
- The effect of mail questionnaire colour on response rate
- The effect of signatory status on mail survey response rate
- Marketing communication theory
- Relationship marketing
- Hospitality marketing
- The Hughes family
- Mid market CRM
- What's wrong with Servqual?
Author data: Open Library