McDonald, Malcolm.
Books
- Market segmentation
- e-Marketing
- Marketing Strategy in the Digital Age
- Selling Services and Products
- Marketing in manageable bites
- Key marketing concepts
- Key customers
- Marketing
- Marketing
- Marketing
- Key Account Plans
- The marketing audit
- River basin management
- Market segmentation
- The marketing planner
- Marketing due diligence
- Key Account Management
- The marketing plan in colour
- Strategy
- Marketing accountability
- Pocket guide to the marketing plan
- Towards excellence in marketing strategy
- Key account management
- How to sell a service
- If You're So Brilliant... How Come Your Marketing Plans Aren't Working?
- The new marketing
- Marketing by matrix
- Strategic marketing planning
- Competitive marketing strategy for Europe
- The marketing audit
- Marketing planning for services
- Selling products and services
- Effective Industrial Selling
- Malcolm McDonald on marketing planning
- Marketing Plans TRP
- Pocket guide to selling products and services
- Excellent selling can seriously damage a company's health
- How to Sell a Service Guideline for Effective Selling (Marketing)
- The Marketing Planner (The Marketing Series : Practitioner)
- Retail Marketing Plans
Author data: Open Library