Vithala R. Rao
Books
- Applied Conjoint Analysis
- Measurement and use of market response functions for allocating marketing resources
- Analysis for strategic marketing
- The new science of marketing
- An application of the multivariate probit model for market segmentation and product design
- Methods for Causal Inference in Marketing
- Advances in Marketing Science Methods and Models
- Measurement and use of market response functions for allocating market resources
- Sales forecasting methods
- Blow-in crd A3045pk
- Handbook of pricing research in marketing
- Selecting, evaluating and updating prospects in direct mail marketing
- Haïti, (re) penser la citoyenneté
- Advanced Introduction to Pricing Strategy and Analytics
Author data: Open Library