Charles W. Lamb
1944
Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.
Books
- Marketing cases
- Marketing cases
- Marketing 6e video series
- MKTG 8
- Marketing 4e
- Theoretical developments in marketing
- Marketing
- MindTap Marketing, 1 Term Printed Access Card for Lamb/Hair/Mcdaniel 's MKTG12
- Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
- Marketing (Marketing
- Custom Marketing for NAU
- Marketing
- MKTG 7 (with CourseMate with Career Transitions Printed Access Card) / Edition 7
- MKTG
- Essentials of marketing
- The Pricing function
- MKTG (with MindTap, 1 Term Printed Access Card)
- Marketing cases. Instructor's manual
- MKTG (New, Engaging Titles from 4LTR Press)
- Print Option
- Marketing 5e
- Bundle
- MKTG
- Mktg
- Strategic marketing for nonprofit organizations
- Marketing
- MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
- MKTG 9
- MKTG4
- Marketing
- Mktg 8
- MKTG 2ce
- MKTG -TEXT CANADIAN
- Proceedings of the 1983 Academy of Marketing Science Annual Conference
- Acp MBA 535 Delta State
- MKTG (with Marketing CourseMate with eBook and Career Transitions 2.0 Printed Access Card) / Edition 6
- MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
- Essentials of marketing
- MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
- Cases and readings for marketing for nonprofit organizations
- Marketing
- Marketing
Author data: Open Library