Donald R. Lehmann
Books
- Product management
- An empirical study of information acquisition over time
- Consumer rule following and rule switching behavior
- Analysis for marketing planning
- Marketing research
- Product Management. Donald R. Lehmann, Russell S. Winer
- Investigacion y Analisis de Mercado
- Marketing metrics and financial performance
- Individual differences in search behavior and recall of package information on a non-durable
- Reflections on the futures of marketing
- Marketing metrics and financial performance
- Market structure modeling via clustering and discriminant analysis
- Development of distinct choice process segments over time
- How many factors?
- Product management
- Marketing metrics and financial performance
- Nutritional knowledge, attitudes and food consumption patterns of U.S. female heads of households
- Administración del producto - 4. ed.
- Market research and analysis
Author data: Open Library