Graham J. Hooley
Books
- Quantitative methods in marketing
- Internationalization
- Internationalization
- Quantitative methods in marketing
- Competitive positioning and the resource based view of the firm
- Market Orientation and Service Firm Performance - a Research Agenda. European Journal of Marketing, Volume 36, Issue 9/10
- A guide to the use of quantitative techniques in marketing
- Marketing strategy and competitive positioning
- Quantitative methods in marketing
- Marketing in the UK
- Market Orientation and Service Firm Performance
- Marketing strategy and competitive positioning
- Marketing in central and eastern Europe
- Competitive positioning
Author data: Open Library