Deborah J. MacInnis
Books
- Brand Benefits Playbook
- Consumer Behaviour
- Information processing from advertisements
- Brand Admiration
- Enhancing the managerial relevance of information-processing theory in an advertising context
- Comportamiento Del Consumidor
- Assessing when increased media weight helps sales of real-world brands
- Consumer Behavior, Loose-Leaf Version
- Custom Consumer Behavior
- Bundle
- Handbook of brand relationships
Author data: Open Library