Robert F. Lusch
Books
- The Rose Petal
- Commercial Society
- Toward a Better Understanding of the Role of Value in Markets and Marketing
- Service-Dominant Logic of Marketing
- Introduction to retailing
- The service-dominant logic of marketing
- Management of retail enterprises
- SAGE Handbook of Service-Dominant Logic
- Principles of marketing
- Contemporary issues in marketing channels
- Retail management
- Retailing
- Custom Retailing and ECommerce Chapters
- Cases in retailing
- Retail marketing
- Service-dominant logic
- The service-dominant logic of marketing
- Patronage behavior and retail management
- 1985 Ama Educators Proceedings (Series No 51)
Author data: Open Library