Alan R. Andreasen
1934
Books
- Diffusing marketing theory and research
- Automatic vending of grocery and department store merchandise
- Minorities and marketing
- Marketing social change
- Ethics in Social Marketing
- Consumer dissatisfaction and market performance
- Consumer satisfaction in loose monopolies
- Consumerism in the ghetto
- Public policy and marketing thought
- Regulation and the disadvantaged
- Marketing Research That Won't Break the Bank
- "Power potential" channel strategies in social marketing
- A taxonomy of consumer satisfaction / dissatisfaction measures
- Strategic marketing for nonprofit organizations
- Inner city business
- Cheap but Good Marketing Research
- Consumer complaints and business response
- The ghetto marketing life cycle
- Improving inner-city marketing
- Expanding the audience for the performing arts
- Strategic marketing for nonprofit organizations
- Broadening the audience for the arts
- The disadvantaged consumer
- Social marketing in the 21st century
- Consumerism and the broadened marketing concept
- Mythological barriers to the use of marketing research by small and non-profit organizations
- A multivariate approach to segmenting arts audiences
- Social marketing in the ghetto
Author data: Open Library