Valarie A. Zeithaml
Books
- Ten lessons for improving service quality
- Servqual, a multiple-item scale for measuring customer perceptions of service quality
- Gen Combo Looseleaf Service Marketing; Connect Access Card
- Services marketing in a changing environment
- Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2b
- Delivering quality service
- Services Marketing
- Defining and relating price, perceived quality, and perceived value
- A conceptual framework for understanding e-service quality
- Services marketing
- Profiting from Services and Solutions
- Communication and control processes in the delivery of service quality
- The nature and determinants of customer expectations of service
- Services marketing
- Loose Leaf for Services Marketing
- Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)
- Services marketing
Author data: Open Library