Arch G. Woodside
Books
- Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
- Bad to Good
- Marketing Places and Spaces
- Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
- Experiential Learning Exercises for Tourism and Hospitality Executive Training
- Consumer Behavior in Tourism and Hospitality Research
- States and Citizens
- Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
- E-Services Adoption
- E-Services Adoption B
- Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics B
- Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
- Essential Knowledge for Research in Marketing
- Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
- Managing Relationships, Networks, and Complexity in Innovation, Diffusion, and Adoption Processes
- Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
- Tourists' Behaviors and Evaluations
- Interfirm Business-To-Business Networks
- New Insights on Trust in Business-To-Business Relationships
- Tourism and Hospitality Management
- Tourists Behaviors and Evaluations
- Advances in Culture, Tourism and Hospitality Research
- Designing Winning Products
- Managing Product Innovation
- Moving Beyond Pedagogy to Andragogy
- Evaluating Marketing Actions and Outcomes
- Personal Values and Consumer Psychology
- Accurate Case Outcome Modeling
- Tourism Sensemaking
- Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
- Making Tough Decisions Well and Badly
- Tourists Perceptions and Assessments
- Organizational Culture, Business-To-Business Relationships, and Interfirm Networks
- Getting Better at Sensemaking
- Market-Driven Thinking
- Marketing management
- Case Study Research
- Business-To-Business Marketing Management
- Organizational Culture, Business-To-Business Relationships, and Interfirm Networks
- Trade Tales
- Improving the Marriage of Modelling and Theory for Accurate Forecasts of Outcomes
- Advertising and consumer psychology
- Tourism behavior
Author data: Open Library