Vincent-Wayne Mitchell
Books
- Marketing with MyMarketingLab Pack
- Marketing
- Age, sex and social class
- The effect of organisation and buying-centre size on purchasers' risk perception and reduction
- Consumer services
- Industrial risk reduction in the purchase of microcomputers by small businesses
- Purchasing industrial professional services
- Appointing planning consultants
- Establishing the power of the organismic metaphor - how can it help the marketer?
- A pilot study of local authority planning departments' attitudes towards GIS, census data and the census of distribution
- An exploration of the relationship between consumer motivations and risks
- A pilot study of consumer attitudes to companies sending out direct mail
- Using factor, cluster and discriminant analysis to identify psychographic segments
- Cross-cultural consumer research
- Perceived risk
- A survey of chief planning officer attitudes towards planning consultants
- Perceived risk and risk reduction
- UK demographic data providers
Author data: Open Library