Bernard Cova
Books
- Interpretive Consumer Research. Qualitative Market Research
- Interpretive Consumer Research
- La vie sociale des marques
- Au-delà du marché
- Project marketing
- The postmodern explained to managers
- Cosuming Experience
- Stratégies d'incertitude
- Stratégies de soumission aux appels d'offres internationaux de projets industriels
- Consumer tribes
- Start-Ups and the Mobilization of Social Interactions
- Consuming experience
Author data: Open Library