Barbara E. Kahn
Books
- Customer of Tomorrow
- Using purchase frequencies and penetration rates to infer brand positionings
- Introduction to Marketing Cases and Readings
- Measuring variety-seeking and reinforcement behavior using panel data
- Shopping Revolution
- Advances In Consumer Research (Advances in Consumer Research)
- Grocery revolution
- Visual Marketing
- Advances in consumer research 31
- Shopping Revolution, Updated and Expanded Edition
- Global brand power
- Advances In Consumer Research. Volume XXXII
- Measuring variety-seeking and reinforcement behaviors using panel data
Author data: Open Library