Frederick E. Webster
Books
- תורת השיווק למנהלים
- Analyzing corporate cultures in approaching the global marketplace
- The changing role of marketing in the corporation
- Estrategia de marketing industrial
- Estrategia de marketing industrial
- Curso de Mercadotecnica
- The Changing Role of Marketing in the Corporation/Commentary, Report No 91-127
- The changing role of the industrial distributor
- Field sales management
- It's 1990-Do You Know Where Your Marketing Is?
- It's 1990 - Do You Know Where Your Marketing Is/Commentary, Report No 89-123
- Marketing communication
- Marketing for managers
- Organizational buying behavior
- Rediscovering the Marketing Concept
- Social aspects of marketing
- Top management views of the marketing function
- Market-driven management
- Industrial marketing strategy
- Marketing management casebook
- Marketing management casebook
Author data: Open Library