Martin Eisend
Books
- Dynamic Capabilities and Relationships
- Advances in Advertising Research IX
- Advances in Advertising Research
- Marketingkommunikation
- Research Methodology in Marketing
- Grundlagen Empirischer Forschung
- Glaubwürdigkeit in der Marketingkommunikation
- Advances in Advertising Research VIII
- Empirische Mastertechniken
Author data: Open Library