A. Parasuraman
Books
- Ten lessons for improving service quality
- Servqual, a multiple-item scale for measuring customer perceptions of service quality
- A conceptual model of service quality and its implications for future research.
- Spss Software
- A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)
- I/M Marketing Research
- Understanding Literature Mla Update Paperback Plus Kalaidjian Understanding Andwriting About Literature
- An Empirical examination of relationships in an extended service quality model
- Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
- Moving forward in service quality research
- Servqual
- Marketing Research
- Marketing Research
- Marketing research
- The Nature and Determinants of Customer Expectations of Service (Working Paper, Report No 91-113)
- Marketing Research With Webcard And S P S S Cd-rom
- Techno-ready marketing
Author data: Open Library