Merlin Stone
1948
Books
- Key account management in financial services
- Epz Key Account Management in the Financial Services Industry
- Consumer insight
- Up close & personal?
- The customer management scorecard
- Epz Consumer Insight
- How to Market Computers and Office Systems
- Database marketing
- The Positive personnel manager's guide to the 1990s
- Definitive Guide to Direct & Interactive Marketing
- Leisure Services Marketing
- Business solutions on demand
- Successful Customer Relationship Marketing
- Winning new customers in finacial services
- Best practice customer management
- Customer loyalty and continuity
- Direct mail
- Managing complaints and compliments
- Managing good and bad customers
- Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 (Part 2). Qualitative Market Research, Volume 6, Issue 1
- Business Intelligence and e-Marketing Workshop, IBM Warwick 2001. Qualitative Market Research, Volume 5, Issue 4
- How to Market Computers and Information Technology
- Marketing revolution!
- Managing direct marketing
- An Enlarged European community and the less developed countries ; report of a conference held by the Institute of Development Studies and the Centre for Contemporary European Studies at the University of Sussex, July 1970
- Building customer-focused data
- Customer management on the move
- Field service management
- Managing customer service in utilities
- Models of customer management
- Business Intelligence and E-Marketing Workshop, IBM Warwick 2001
- Managing Stakeholders in the Public Sector
- Routledge Companion to Marketing Research
- Customer Relationship Marketing
- Relationship marketing
- Building customer relationships
- Direct Hit
- Managing automotive customers
- Managing frequent traveler schemes
- Managing customers with e-business
Author data: Open Library