Michael L. Ray
Books
- Measurement Readings for Marketing Research
- The New entrepreneurs
- Recruitment Advertising (Management in perspective)
- Creativity in business
- Buyer/Consumer Information Processing
- Advertising effectiveness in a crowded television environment
- Unobtrusive marketing research techniques
- The highest goal
- Experimentation to improve pretesting of drug abuse education and information campaigns
- The New paradigm in business
- Sveticʻxovlis misteria
- Communicating with consumers
- Experimental research on the effects of TV clutter
- Exploratory cluster analysis and nonmetric scaling of multitrait-multimethod matrices
- The use of the multitrait-multimethod matrix for trait development
- Advertising and communication management
Author data: Open Library