Confessions of a radical industrialist
how my company and I transformed our purpose, sparked innovation, and grew profits--by respecting the earth / Ray C. Anderson.
'America's greenest CEO' and the hero of award-winning documentary The Corporation makes the urgent, compelling case that sustainable business paysRay Anderson's story is truly inspirational. In 1994, after reading The Ecology of Commerce by Paul Hawken, Ray felt a 'spear in the chest': he realised that his company, billion-dollar carpeting manufacturer Interface, Inc, was plundering the environment with its unsustainable business practices, and he needed to steer it on a new course.Thoughtful and winning, Confessions of a Radical Industrialist shows just how Anderson revolutionised his company, and includes the 'seven faces of Mount Sustainability' they are climbing:1. moving towards zero waste2. making emissions benign3. using renewable energy4. instigating closed-loop recycling, imitating nature's way of turning waste into food5. ensuring all transportation is resource-efficient6. creating a corporate ecosystem, with cooperation as its founding principle7. assessing costs accurately in order to set real pricesBy setting unprecedented targets for cutting waste, instigating revolutionary recycling initiatives, and encouraging employees at every level of the company to contribute i
For young readers
Book data: Open Library