Beer School

What do you get when you cross a journalist and a banker? A brewery, of course."A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."--Michael Jackson, The Beer Hunter(r)"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"--Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"--Norm Brodsky, Senior Contributing Editor, Inc. magazine"Beer School is a useful and entertaining book. In essence, this is the story of starting a bee