The political marketing game
POLITICAL SCIENCE / Political Ideologies / DemocracyCampaign managementPOLITICAL SCIENCE / Government / ComparativeMarketingPolitical campaignsPOLITICAL SCIENCE / Government / NationalPolitical aspects
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
Writing a summary for young readers…
For young readers
Book data: Open Library