Corporate realities and environmental truths

With most strategic issues companies have a choice; not so with the environment. With the advent of the 1992 Earth Summit in Rio, the environmentally committed regime in Washington, and the emergence of a broad, ecology-minded consumer base, it is clear that being pro-environment is now a matter of corporate survival. Corporate Realities and Environmental Truths offers managers a total program for meeting the environmental challenge and turning what traditionalists see as a threat to profitability into a golden opportunity for new profits and improved performance. The first part of Corporate Realities and Environmental Truths focuses on internal organization. Drawing on examples set by Procter & Gamble, DuPont, Gillette, AT&T, and other major corporations, the authors demonstrate that the key to success in the environmental era lies in the development of a "green" corporate culture as well as the mechanisms for translating environmental initiatives into manufacturing, engineering, product development, marketing, PR, and all functional areas of a company, from boardroom to mailroom. With the help of numerous examples and case studies, they describe how to fashion an environmental ma