The fight of the century

"It was more than the long-awaited showdown between two superb athletes in their prime, more than the ultimate test of speed and artistry versus power and endurance. It was more than a boxing match, much more. The first meeting between Muhammad Ali and Joe Frazier at Madison Square Garden on March 8, 1971, transcended the world of sports to become a major international media spectacle with tremendous social and political overtones." "In The Fight of the Century, sportswriter Michael Arkush delves behind the scenes to explore the richly textured history and the ongoing impact of one of the most important sporting events of all time, a battle not only between two undefeated champions, but between two competing views of a nation still reeling from the turbulent 1960s." "Arkush draws from interviews with Ali's trainer, Angelo Dundee; his doctor, Ferdie Pacheco; and more than 100 others to examine how the fight, watched by more than 300 million viewers around the world, ushered in a new era of sports marketing. From then on, every game would be turned into an "event," powered by over-the-top hype and carefully staged pageantry." "This sweeping real-life saga features insightful portrait