Skip to content
Book Glossary
Cover of What Americans really want-- really

What Americans really want-- really

by Frank I. Luntz

Social psychologyPublic opinionConsumption (Economics)American National characteristicsUnited states, economic conditionsConsumer behavior

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

Writing a summary for young readers…

For young readers

Book data: Open Library