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Cover of International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics)

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics)

by Sandra Bell

Product managementChina, commerceElectronic industriesHouse furnishings industry and tradeChina, foreign economic relations, united statesEurope, foreign economic relations
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For young readers

Book data: Open Library