Global and transnational business
by George Stonehouse, Jim Hamill, David Campbell, Tony Purdie
International business enterprisesMarketingManagementInternational CompetitionStrategic planningBusiness strategyInternational businessMultinationals
The authors of this work assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.
Writing a summary for young readers…
For young readers
Book data: Open Library