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Cover of After sixty

After sixty

by Leslie M. Harris

MarketingConsumer behaviorMarket segmentationOlder consumersBaby boom generation

Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.

Writing a summary for young readers…

For young readers

Book data: Open Library