Meet Mr. Product

We share our dinner table with them and trust them with our cars and children, and whether we realize it or not, we've been listening to their counsel for generations. With smiling faces and helpful slogans, the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Umbrella Girl, and countless other advertising characters have been helping us navigate the grocery aisles and choose our products for years. Find a vibrantly colorful tribute to these pop-culture icons. Offering up fascinating tidbits on hundreds of spokes-characters, this chunky compendium profiles the origination of the characters, their evolution, and their most intimate secrets.