PEAK

"Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the worlds largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles hed developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The authors foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationshipswith employees, customers, and investors and this message has resonated with every kind of leader and company including some of the worlds best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and