If you really want to change the world

"Silicon Valley's popular approach to creating new ventures is rooted in trial and error--test markets with new concepts and a minimum amount of capital, and hope for valuable businesses to emerge. But this fail-fast, hit-or-miss, step-and-pivot, or tech-first philosophy can leave a trail of destruction and loss in its wake. It can be like a random walk in the forest--without a compass. This book is about helping the great entrepreneurs find true north. Henry Kressel and Norman Winarsky--technologists, inventors, and investors with stellar track records--have an approach for those who wish to create a market-leading company that will make an impact on the world: a disciplined and staged approach they've used to launch, invest in, and develop dozens of successful companies--and to create whole new markets. The method they describe takes the entrepreneur by the hand, step-by-step, through the critical stages of development of a great venture, from concept to acquisition or public offering, to being a mature company seeking to maintain its culture of innovation. It is a guide by innovators and for innovators, with approaches that are timeless. If You Really Want to Change the World is