The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
by W. Chan Kim, Renée Mauborgne
New productsMarketingMarket segmentationSegmentation du marchéBUSINESS & ECONOMICS -- Industrial ManagementBUSINESS & ECONOMICS -- ManagementBUSINESS & ECONOMICS -- Management ScienceBUSINESS & ECONOMICS -- Organizational Behavior
1 online resource (224 pages)
Writing a summary for young readers…
For young readers
Book data: Open Library