
Profiting from uncertainty
by Paul J. H. Schoemaker, Robert E. Gunther
UnternehmensplanungSzenarioManagementStrategische PlanungUncertaintyUnsicherheitStrategic planning
The author shows how major corporations have used his methodology to prepare for an un-certain future and profit from it. He shows how to: develop and analyze multiple industry scenarios; craft nimble strategies with just the right amount of flexibility; implement them using an options approach; and make real-time adjustments through dynamic monitoring.
Writing a summary for young readers…
For young readers
Book data: Open Library