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Cover of Unruly Media

Unruly Media

by Carol Vernallis

Music videosDigital mediaMusic, history and criticismHistory and criticismTechnological innovationsMass mediaSocial aspectsVisual communication

Unruly Media argues that we are the crest of a new international style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video becomes more than a way of selling songs. YouTube's brief, low-res clips encompass many forms and foreground reiteration, graphic values and affective intensity. These three media are riven by one another...

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Book data: Open Library