Seeing Is Believing

This is a personal and analytical account investigating the politics of visual communication. Several thousand times a day we assimilate visual imagery at speed, a process accelerated in the digital world. The book explores the complex and reciprocal dynamic between world and image in this most visually mediated society. Everyone 'knows' images can be false or deceptive, but we all live and work in constant denial of this idea and its implications. In a world saturated with media we act as though we are immune to their effects.